What is the meaning of your marketing? What are the roots of your storytelling? More and more companies embark on a long journey to discover the...
How Augmented Reality Can Strengthen Your CX
When Tim Cook took center stage to kick off Apple’s WWDC 2017 conference, we knew that something was coming. A lot was discussed yesterday:...
#dcx: These 3 top digital trends will change your retail marketing strategy
At first glance, the fundamentals of retail business have not changed so much in the last fifty years. Someone sells products/services, and someone...
#dcx: 5 common app marketing mistakes (and how to avoid them)
“There’s an app for that.” Five years later, the slogan used by Apple to launch the iPhone 3GS is still more than true. Apps are now so...
#dcx: 4 SEO ranking trends that will define your brand in the next years
What factors will define your rankings in the results pages from 2015 on? An aggressive link building strategy is still more important than quality...
#dcx: 10 (+10) content marketing tools to boost customer engagement
“Content is king,” said Bill Gates in a prophetic article dating back to 1996. The Internet was a child, and mobile was yet to come, but he...
#dcx: 10 digital strategy mistakes that can kill your marketing efforts
What are the secrets to a great digital strategy? We have entered a new era of marketing, yet digital strategy is still too often sidelined as the...
#dcx: 10 inspiring SlideShare presentations to improve customer experience
In the last few years, SlideShare has become the perfect place, for entrepreneurs and companies, to find inspiration to get better at their...
#dcx: 5 steps to engage millennial customers using mobile & social media
Who’s your digital customer? He/She is optimistic, tech-savvy, constantly connected, self-reliant, empowered by technology, high spending and...
#dcx: Customer Engagement – 5 things sports can teach you about loyalty
“What do you need to be the best? Everything you’ve got.” This slogan – taken from a famous advertising for sports apparel –...