All companies strive to keep their customers happy. Whether lowering prices (as Indigo Books & Music is doing in Canada), surprising customers...
#dcx: How customer obsession will drive your digital transformation
Amazon, Starbucks, Nike, Apple, Google: they sell different products; they have peculiar storytelling, identity and archetypes; they are true to...
#dcx: 5 key customer experience questions to ask yourself in 2015
“The scientist is not a person who gives the right answers, he’s one who asks the right questions.” (Claude Lévi-Strauss)....
#dcx: 5 social media trends that will define customer engagement in 2015
2014 was the year social media came out of the entertainment niche, to become as crucial for marketing strategies as other disruptive technologies...
#dcx: 4 rules of mobile engagement for the age of the customer
Since the dawn of time, engagement is probably the hardest step in the inbound marketing funnel; surely the most intriguing and challenging for...
Make your customer play
Traditional advertising has lost effectiveness and while once-effective advertising methods do not work as well anymore, game playing is on the rise...