Strategy Analytics: Automotive navigation market to grow as segment shifts focus to autonomous cars

The market for automotive navigation software, data, and location-based services is shifting as OEMs focus on bringing a mix of connected navigation experiences for drivers and using location data for ADAS and enabling self-driving cars.

The Strategy Analytics Automotive Infotainment & Telematics service report, “Navigation Market: Maps for Self-Driving Cars Shift Segment’s Focus – 2015 Update,” features the service’s most up-to-date navigation forecast, which is a combined figure that includes shipments of embedded navigation software and hybrid navigation solutions. This forecast predicts an increasing number of shipments between 2013 and 2022 globally, with a CAGR of 13%.

More vehicles with line-fit infotainment systems with navigation are shipping in emerging markets, such as China. Beyond embedded solutions, the market for brought-in navigation solutions is growing as well, as OEMs deploy smartphone integration solutions that enable the use of smartphone-based navigation on in-dash displays.

This report covers a range of topics all related to the subject of automotive navigation, including the following:

·         Map providers for infotainment and self-driving cars

·         Navigation software solution providers

·         Traffic information providers and the current market landscape

·         Parking information services and providers

·         Forecasts for navigation and traffic availability in infotainment systems

“The market for navigation will continue to grow due to a mix of factors, including new use cases where embedded maps are used for ADAS and enabling self-driving cars and lower cost embedded navigation solutions,” said Greg Basich, senior analyst, Automotive Infotainment & Telematics service at Strategy Analytics.

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Source: Strategy Analytics

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