The Shift From 4G to 5G Will Change Just About Everything

Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number of high-tech devices out there trying to connect to the internet every day, many of which require extensive bandwidth, and companies across the board will leverage 5G capabilities to better reach consumers.

“The application of 5G technology will result in massive changes for both consumers and enterprises,” said Jeff Weisbein, founder and CEO of digital media company Best Techie. “5G networks will offer consumers incredible broadband speeds at home (up to 20Gb/s). It will also enable companies to make advancements such as even smarter, better connected cars, advancements in medical technologies and improved retail experiences through personalization.”

5G refers to 5th-Generation Wireless Systems and uses additional spectrum in the existing LTE frequency range to build on the capabilities of 4G, which is often used interchangeably with 4G LTE by marketers. LTE denotes Long Term Evolution, and is a term that was deployed with early 4G networks that presented a substantial improvement on 3G, but did not fully qualify as 4G, meaning 4G LTE is essentially first-generation 4G.

“Through a combination of high speeds, massive bandwidth and super low latency, 5G will allow for improvements in AR, VR, robotics, cloud gaming, immersive education, healthcare and more,” said John O’Malley, a spokesperson for Verizon. “It will allow you to send so much more data so much faster and technology will be more responsive.”

We’ve briefly covered in the past how 5G could change the marketing landscape, but how exactly can we expect 5G to differ from its predecessors?


(Source: AdWeek.com)

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