Technological and industry shifts are important drivers of innovation. Look no further than the advent of the mobile broadband Internet and the shift to the era of intelligent, connected devices. Even though shifts are difficult to anticipate, they often lead to fundamental business changes. Staying up to date with these changes is vital.
Let’s explore the three steps companies can take – with real-life examples – to be successful when industry shifts are taking place:
- Understand the market and your customers’ aspirations
- Build external partnerships and bridges
- Establish a strategic model to innovation
Understand the market and your customers’ aspirations
Critical to building a better future is having a deep understanding of your industry and anticipate the challenges that will impact your current and prospective customers. It is also important to know their aspirations and how they plan to grow their business.
At Motorola Solutions, we provide mission-critical communication solutions and services to public safety and commercial customers. In the mission-critical space, we are seeing a shift from real-time voice communications to a larger combination of mission-critical voice and data communications, which provides a foundation for mission-critical intelligence.
Mission-critical intelligence is about smarter use of technology and data to get the right information to the right person at the right time. For example, how can you keep traffic away from trouble spots such as a high-profile event, downed power lines from natural disasters or even potential crime areas? Another example is when social media is combined with a live camera view of an event and indicates that an incident is starting to escalate. The information can immediately be sent to inform and mobilize local response teams.
The aspiration of our government customers is to build safer and smarter cities. In addition to police, fire and emergency medical services, this includes public transportation, electricity, clean drinking water, safe parks and more.
Let’s first look at the needs of police officers. We focus on more than perfecting the solutions they use today. We’re looking at the revolutionary changes necessary to solve their toughest problems going forward. For example, we are working with the latest in wearable technology that will help provide a police officer with important context by collecting and communicating mission-critical information in continuous and automated ways. Smart glasses, paired with a radio or mission-critical handheld device, will provide officers with critical information, such as emergency alerts, photos of a suspect and text messages, in an unobtrusive, natural manner that won’t require them to look away from a suspect. Wearable cameras will be integrated with other technologies to help protect first responders and provide valuable documentation of operations. And deploying a weapon will cause an immediate automatic capture of an image or video, with information sent to dispatchers in real-time.
Source: Innovation Management