Everyone is sharing different types of content on social networks with their friends and family. The increase in competition has made internet marketing gurus to rethink on their marketing strategies. They are shifting their focus on content that is more likely to get shared. This infographic has been developed by GO-Gulf team and shows what people like to share on social media.
The first picture shows the type of content users like share. In fact, 26 percent of the people like to share opinion, status of what they are doing and link to articles. 43 percent of the people share images and 25% of the people share the recommendations. This is the most important fact for the marketers as the more a brand connects to their satisfied customers on social media the more will be the brand ambassadors.
The different networks encourage different kinds of sharing. People on Facebook and Google+ love to share images whereas on twitter people like to share comments on daily life. Considering this sharing difference the marketers should develop different types of content for different social networks.
In USA the most likely to shared content is humor and least likely to shared content is Social media game score but when it comes to YouTube the US audience is more likely to share the latest new clips whereas in India videos on movies get more shares. Therefore, marketers need to develop different types of content for different locations.
Source: SocialMedia Today