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One-third of German internet users would pay for data protection

German internet users strongly oppose the sale and misuse of their personal data, according to a recent study, and are willing to pay €900 million for data protection. 

Online consumption is spreading like wildfire but users are often reluctant to pay for products, such as news or computer games. These were among the findings of a recent survey of German internet users, conducted by the German Institute for Trust and Security on the Internet (DIVSI) and the polling institute dimap.

According to the study’s results, 76% of internet users take advantage of free online offers, while almost one-third never pay anything.

“When convenience is free on the internet, people will make use of these free offers. But most Germans know they are paying for them with their own data,” explained Michael Kammer, the director at DIVSI. He spoke on Monday (17 November) when the study’s results were released.

A majority of respondents in the survey were aware that online providers make money off of their personal data. But 80% were decidedly against this form of doing business. More than one-third of those surveyed were even prepared to pay money to ensure that their data would only be used according to their own wishes and not be sold without their consent.

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Source: Euractiv

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