Though mobile voice revenues continue to decline across all regions, the aggregate mobile service revenues for 2014 increased 2.8% year on year (YOY) globally, mainly driven by the robust data services.
The gap between 4G and 3G monthly ARPU will widen over the period 2014 to 2020, according to ABI Research. The competition will drive down the ARPU for mobile operators, but the 4G ARPU will hold up better as a result of the higher data consumption stimulated by 4G users.
In 2015, 4G data traffic has started to dominate the total traffic consumption, and the annual global 4G data usage in 2020 will exceed 224.7 Exabytes, 79% of the total data traffic.
“To propel data traffic usage and maintain sustainable profitability, mobile operators are sparing no effort to migrate customers to 4G networks through new favorable tariff plans, and convenient and quick update services,” comments Marina Lu, Research Analyst at ABI Research. “In addition, the richer content services including HD video, lossless music, and high-speed games are in great demand, boosting data service revenues.”
Source: Cellular News