Deutsche Telekom revealed its new “quadruple-play” strategy earlier this month at the recent IFA trade show in Berlin, as the German incumbent firmly placed its bet on fixed-mobile convergence (FMC) with the launch of its MagentaEins (“MagentaOne”) service portfolio that combines fixed voice, broadband and TV services with its mobile plans.
By making this move, the company equally firmly threw down the gauntlet to rival operators in its home market, particularly Vodafone Germany, which recently started selling cable broadband services based on the assets it acquired from Kabel Deutschland last year.
Indeed, mobile operators such as Vodafone, Telekom Austria and Orange have been buying up or eyeing up cable and fixed network assets in markets across Europe as they seek to bolster their existing mobile businesses to better compete in individual markets–especially where incumbent operators such as Belgacom or Telefónica’s Movistar already offer strong multi-play propositions.
On the flipside, cable and fixed operators are also adding mobile and wireless services to their existing triple-play offerings of voice, TV and broadband services. Further, the shift comes as the IBC 2014 conference is underway in Amsterdam, where broadcasters, content providers, operators and vendors are debating the fixed-mobile convergence trend.
“Certainly the landscape has changed in the last 12-18 months,” said Ernst & Young analyst Adrian Baschnonga. “The barriers between fixed and mobile are breaking down.”
Source: Fierce Wireless Europe