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Decoding big data for business growth

These days, everybody wants to throw around the phrase “big data” like it’s some kind of savior that’ll combat shorter attention spans and the demand for increasingly granular marketing messages tailored to the “personalized generation.” The thing is, big data is only helpful if it’s actually used. If all you do is gather data – or worse, talk about gathering data — you’ll be left behind competitors who are harnessing this wealth of information more effectively.

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Source: Visualistan

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