The battle rages on. The WWDC 2015 sounded like a prompt answer to Google I/O. Apple tried to overshadow the eternal rival in the race to the future of technology. Did Apple settle the score?
From the stage of the Worldwide Developers Conference, Apple unveiled the details of everything coming soon to iOS, OSX, Apple Watch. With a juicy ‘one more thing’: Apple Music.
No doubt that the last months of 2014 were all about Apple new product launches:
- Apple Watch – a single product to bring the wearables and smartwatch industry back to life after decades;
- Apple Pay – a one-touch secure payment method to disrupt the banking customer experience and change the way we pay and make purchases;
- HealthKit – a platform, connected with iOS 8 and other devices, to collect and aggregate health data for medical purposes.
But 2015, till now, has seen nothing but Google: with the I/O keynote, the Big G has taken a critical step to become way more than your favorite search engine. With Android ruling the market of operating systems, the company aims at becoming the main reference for everything you do in your daily life.
Android M, Android Pay, Project Brillo and the Internet of Things, Google Now on Tap, Jump and the virtual reality: all the announcements looked like a direct challenge to Apple, and there was no doubt that people at Cupertino would steadily reply.