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#dcx: Customer Engagement – 5 things sports can teach you about loyalty

What do you need to be the best? Everything you’ve got.

This slogan – taken from a famous advertising for sports apparel – wraps-up the greatest lesson digital marketers can learn about customer engagement from sports management.

And that is: If you don’t train to offer the best performance and deliver the best results, you will never overcome the competition to win your customers’ heart and mind. You will never improve customer experience.

Whether you are a sports fan or not, there is a lot you can learn from what happens on the field, in the locker room and behind the scenes.

Football, rugby, basketball, tennis: when you think about sports – with all its declinations – you think about sweat, muscles, concentration, adrenaline. These words depict an experience made of mud and passion. We don’t want to deny the romantic side of it, but today sport is more than that. Sport is marketing. Sport is technology.

Long gone are the days when the experience with fans was based entirely on what transpired on the field. For almost 80 years, radio and television have been the main drivers of technological evolution in sports. Then something happened, and everything changed forever.

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Source: Neosperience

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