What are the secrets to a great digital strategy? We have entered a new era of marketing, yet digital strategy is still too often sidelined as the poor cousin of traditional planning. The next generation of customer experience requires a totally different approach.
Even when digital is not overlooked, it still seems that many brands play the game not knowing why they are actually creating a strategy in the first place. This lack of analysis exposes them to (avoidable) mistakes that might kill their marketing efforts.
If you search on Google, you find out tons of discussions about the best practices to shape an amazing digital strategy. In this time of constant technological (and social) changes, it is surely easier to specify what you should do, rather than point out what are the most critical digital strategy mistakes.