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Credit cards, it’s time for mobile payments

We use our smartphones in place of mapshealth trackers and cameras, so why not use them to replace our credit cards, too? It’s not like Americans don’t already choose their smartphones when it’s time to shop and bank online.

Consumers seem comfortable with credit cards, whether they’re signing a receipt, entering a PIN or waving the card at a contactless payment terminal, and they see little perceived extra value in using smartphones to pay in stores, asserts Rajesh Kandaswamy, an analyst at information technology research and advisory firm Gartner. “Consumers need an incentive to move to mobile payments,” he says. And Softcard mobile payment app (formerly Isis) does that, offering a dollar off every purchase you make with an American Express Serve card (up to 50 transactions).

The upcoming launch of Apple Pay will also help. The app will download automatically in October as part of an update to iOS 8 for the iPhone 6 and iPhone 6 Plus, and it works with American Express, MasterCard and Visa cards.

“Given that Apple already stores millions of customers’ financial info in iTunes, Apple Pay is likely to be a catalyst for higher adoption of the smartphone wallet because it reduces the efforts of millions to even try mobile payments,” Kandaswamy says.

Apple Pay is also supported by major banks, including Bank of America, Chase and Citi. These big banks are unlikely to spike the cost of processing Apple Pay transactions versus credit card transactions, giving more merchants more incentive to make the service available to their customers.

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Source: Time

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