Building Smarter Mobile Apps to Fuel User Engagement

We are in the midst of a mobile revolution. Consumers are becoming savvier with their mobile devices and are expecting more from their digital experience. Traditional desktop activities — such as entertainment, shopping or banking — are now being experienced on tablets and smartphones.

According to Forbes, the world has gone from 0 to 60 billion mobile apps downloaded in just the last four years. Other research shows U.S. consumers are spending 1.8 more time in apps than on the web, thereby opening new channel and revenue opportunities….. read more



Related posts

Making Europe digitally fit

This article is part of our special report ‘Working’ toward healthy eating. Time is at a premium and many people simply don’t have enough of...