What B2B marketers can learn from Netflix

When’s the last time you watched just one episode of House of Cards in a sitting? As marketers, we’ve entered a new era of content engagement—one in which interested buyers consume content much in the same way they “binge-watch” their favorite shows on Netflix. We’ve put together a new infographic to help you understand, at a glance, what the Netflix era means for marketers and why leading brands are shifting from scheduled to always-on marketing.

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Source: LookBook


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