The number of apps in the leading app stores – Apple’s App Store and Google Play – is overwhelming, at 900,000 active apps for the US App Store and over 1 million in Google Play. ‘This is great’ say Apple and Google (I imagine), ‘developers are keen to reach our users and there is so much choice and variety in our stores’. The key difficulty which they haven’t paid much attention to, however, is discovery; with so many apps, how do they expect users to find the ones which are most relevant and engaging to them? The top app charts are useful to an extent, but certain apps remain in these charts indefinitely, and the charts are not personalised based on users’ previous downloads or preferences.
To break into these charts requires a high number of app downloads in a relatively short space of time, so unless developers have a significant marketing budget, the ability to cross-promote in one of their already popular apps, or unexpected viral success, they are unlikely to break into these top charts … Read more
Source: Juniper Research