2014 was the year social media came out of the entertainment niche, to become as crucial for marketing strategies as other disruptive technologies (cloud, apps, content platforms, wearables). In the near future Facebook, Twitter & Co. will be even more relevant to createcustomer engagement and improve loyalty, fully delivering on the promise of the Age of the Customer. Here are the top 5 social media trends for 2015, that show how networks will evolve to connect brands with customers, and foster conversions.
Social media already are an essential part of the marketing mix, ideal to help companies with the business transformation for the new hyper-connected world. As the social layer covers our ecosystem, new networks spread out of your desktop computer to communicate with mobile devices. Investing in disruptive technologies is crucial to take a step forward in the digital shift, but investment doesn’t itself equate to real change without a new vision, that goes from brand identity, to products, to content marketing.