2014 – The year in review

There was good news for mobile watchers from the off as figures from John Lewis revealed that three quarters of its website traffic on Christmas Day came from mobiles and tablets. A couple of months earlier, the retailer had named 5pm on Christmas Day as the moment when mobile traffic to its website would overtake desktop for the first time. More figures from Flurry revealed that app downloads on Christmas Day were 91 per cent higher than an average day in the first three weeks of December.

The obsession with mobile continued into the New Year, with figures from O2 showing 
a 62 per cent increase in data usage over the new year period compared to the previous year, with a 70 per cent increase in average daily data use. New Year’s Day 2014 saw a 58 per cent increase in data usage compared to New Year’s Day 2013, while O2 customers also sent more than 385m text messages, and made over 200m phone calls, over the new year period.

Apple confirmed that December 2013 was the most successful month in the history of its App Store, with $1bn (£635m) in revenues and almost 3bn downloads. It also revealed that total spend in the App Store in 2013 added up to $10bn.

Keeping things in perspective, however, the analyst Gartner cautioned that less than 0.01 per cent of consumer mobile apps will be considered a financial success by their developers between now and the end of 2018. It also pointed out that around 90 per cent of paid-for apps receive less than 500 downloads, and less than $1,250 in revenues, each day. The analyst predicted that, by 2017, free apps would account for 94.5 per cent of downloads.

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Source: Mobile Marketing

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